Hard vs Soft Enamel Pins: Complete Guide to Custom Lapel Pins
Custom enamel pins are one of the most popular promotional products for brands, events, clubs, and collectors. However, when people start designing pins, they often face the same question:
Should you choose hard enamel pins or soft enamel pins?
Although both styles look similar at first glance, they differ in production methods, durability, cost, and appearance. Therefore, understanding these differences will help you choose the right pin for your project.
In this guide, we will explain the key differences between hard and soft enamel pins, including their manufacturing process, design advantages, and best use cases.




What Are Enamel Pins?
Enamel pins are small decorative metal pins filled with colored enamel. Designers usually attach them to jackets, backpacks, hats, or uniforms.
Businesses often use custom enamel pins for:
brand promotion
corporate gifts
event souvenirs
sports trading pins
fan merchandise
Most importantly, enamel pins combine durability, customization, and affordability, which makes them ideal for many industries.
If you want to explore customization options, you can visit our
👉 Custom Enamel Pins page




What Are Hard Enamel Pins?
Hard enamel pins (also called cloisonné pins) feature a smooth and polished surface. During manufacturing, the enamel colors are filled into recessed areas and then polished until they become level with the metal lines.
As a result, the final surface feels flat and glossy.
You can view examples here:
👉 Custom Hard Enamel Pins
Key Features of Hard Enamel Pins
Hard enamel pins offer several advantages:
Smooth and polished surface
Premium and professional appearance
High scratch resistance
Long-lasting color durability
Ideal for corporate or official designs
Because of these qualities, many companies choose hard enamel pins for professional branding and executive gifts.




What Are Soft Enamel Pins?
Soft enamel pins have a slightly different look. Instead of polishing the enamel flat, the enamel remains recessed below the metal lines.
Therefore, when you touch the surface, you can feel the raised metal edges between colors.
See examples here:
👉 Custom Soft Enamel Pins
Key Features of Soft Enamel Pins
Soft enamel pins provide several unique advantages:
Textured and dimensional surface
Bright and vibrant colors
Lower production cost
Faster manufacturing time
Excellent for complex designs
Because of their versatility, soft enamel pins are commonly used for:
promotional giveaways
trading pins
fan art merchandise
fashion accessories




Hard vs Soft Enamel Pins: Key Differences
Although both pin types use similar materials, they differ in several important aspects.
| Feature | Hard Enamel Pins | Soft Enamel Pins |
|---|---|---|
| Surface | Smooth and flat | Textured |
| Appearance | Premium | Dimensional |
| Durability | Very high | High |
| Cost | Higher | More affordable |
| Production Time | Longer | Faster |
| Design Detail | Clean and elegant | Bold and layered |
Therefore, your final choice depends on your design style and budget.
Manufacturing Process of Enamel Pins
Both hard and soft enamel pins start with a similar production process.
Step 1 – Metal Mold Creation
First, manufacturers create a custom metal mold based on the design artwork.
Step 2 – Metal Stamping
Next, the mold stamps the design into metal, forming raised outlines and recessed areas.
Step 3 – Color Filling
After stamping, workers fill the recessed areas with enamel colors.
Step 4 – Baking and Finishing
Finally, the pins are baked, polished, and plated with metal finishes such as gold, silver, or nickel.
Hard enamel pins usually require multiple polishing and firing stages, which is why they cost more.
Choosing the Right Enamel Pin for Your Project
Selecting the best enamel pin depends on several factors.
Choose Hard Enamel Pins If:
you want a luxury appearance
your design is simple and elegant
durability is your priority
the pins represent a corporate brand
Choose Soft Enamel Pins If:
your design contains many details
you want strong color contrast
your project requires lower cost
you need faster production
Many brands even produce both versions depending on their product line.
Custom Pins: A Guide to Fabrication Choices
- Plating Options
- Pin Attachement
- Packing Options





























Special Effects
glitter enamel
glow in the dark
spinning pins
transparent enamel
These features allow brands to create unique pins that stand out.
Why Businesses Choose Custom Enamel Pins
Many organizations prefer enamel pins because they offer excellent marketing value.
Benefits include:
affordable branding merchandise
long-lasting promotional products
collectible appeal
strong emotional connection with fans
For example, companies often distribute enamel pins during product launches, trade shows, and fan events.
As a result, pins continue to grow in popularity worldwide.
Final Thoughts
Both hard and soft enamel pins offer excellent customization possibilities. However, they serve slightly different purposes.
Hard enamel pins provide a premium and polished look, making them perfect for professional or corporate designs.
Soft enamel pins, on the other hand, deliver bold colors and textured depth, which works well for creative and promotional designs.
Ultimately, the best choice depends on your design, budget, and target audience.
If you are ready to create your own custom pins, explore our full collection of
👉 Custom Lapel Pins
Frequently Asked Questions
Q1: Are hard enamel pins better than soft enamel pins?
Hard enamel pins are more durable and have a smooth finish. However, soft enamel pins are usually more affordable.
Q2: Which enamel pin type lasts longer?
Hard enamel pins generally last longer because the surface is polished flat.
Q3: What are enamel pins used for?
Companies use enamel pins for branding, promotions, events, and merchandise.
Q4: What are enamel pins made of?
Most enamel pins are made from metal materials such as iron, brass, or zinc alloy and filled with colored enamel.
Q5: What is the difference between hard enamel and soft enamel pins?
Hard enamel pins have a smooth polished surface, while soft enamel pins have a textured surface with raised metal lines.
Q6: How much do custom enamel pins cost?
The price depends on size, quantity, design complexity, and metal plating. Bulk orders usually reduce the cost per pin.
Q7: What is the minimum order quantity for custom pins?
Most manufacturers offer minimum orders starting from 50 or 100 pieces depending on the design.
Get a Free Quote for Custom Enamel Pins
Looking for a reliable custom enamel pin manufacturer?
QIYI Gifts offers high-quality Custom Enamel Pins, Hard Enamel Pins, Soft Enamel Pins, and Custom Lapel Pins.
Contact us today to get a free quote and professional design support for your custom pin project.









